Unexpected social media impact

In December, we let the first news slip of our startup endeavor through two identical posts on our LinkedIn profiles. However, we had never expected that both posts would end up getting 30.000+ views according to LinkedIn statistics.

This impact is the likely explanation as to why everyone we have met through January seems to be aware of our startup – even if no company name had been posted at the time.

Thanks for your interest, comments, and likes – there is little doubt that your reactions were the driving factor behind the impact.